Nice to meet you.

Hi. I’m Alison. I’m a UX experience strategist based in Charlotte, NC.

This is where you’ll find some of the work I’ve done. If you don't see what you need, reach out. There’s a good chance I’ve done it; I just might not be able to share it here. Look how I used that semicolon correctly. Damn.

A woman with long wavy hair and glasses smiling for a selfie indoors, with a shelf with potted plants in the background.

Awards

Healthcare Advertising Award: Gold

2021

Healthcare Advertising Award: Silver (x3)

2021

Culture + Leadership

Blue Cross NC Spot Award (x2)

Blue Cross NC Spot Award

2023

2020

End-to-End Content Strategy (Please contact)

Content Process & Strategy Framework (Please contact)

Kind Words

A smiling woman with shoulder-length hair, looking at the camera in black and white.

“An amazing professional, incredible collaborator, and all-around great
co-worker, Alison has always made working with our team a positive experience. She has regularly gone above and beyond her duties to make sure colleagues have what they need to be successful, whether that's cleaning up the legal block of text or organizing best access to the files on Teams.

Alison is not defensive or aggressive when discussing differences of opinion, which lines up extremely well with her general helpful and friendly and optimistic attitude. I think that her commitment to being helpful and positive and precise builds a feeling of community and of trust within the team, making the whole process of collaboration not only productive, but also enjoyable.”

Janet Doughty
Copyeditor | Blue Cross NC

Black and white portrait of a man with short hair, wearing a collared shirt and tie, smiling slightly.

“By any definition, Alison is a true creative. She is an outstanding content strategist and storyteller with an innate talent for design and exceptionally integrated visual experiences. However, that is telling only half of the story. Alison is also a detailed and thoughtful marketing strategist and people leader. When working together, you know that Alison has planned for the entire journey and thought about every obstacle, every potential pothole, every off ramp or area without a GPS signal. Alison creates with the eye of a user and with the dedication to get it right no matter what might stand in the way. This is exemplified in her award-winning content for animated Medicare education videos, content strategy and writing for entire website experiences, and strategic content mapping for many successful digital marketing campaigns, and so much more. Most importantly, Alison is authentic, empathetic and caring in all that she does and also with those lucky enough to work with her every day.”

Stacy Peterson
Content Manager | Blue Cross NC

Close-up black and white photograph of a Labrador Retriever dog's face, focusing on its nose and eyes, with a calm expression.

“Good mom. Would appreciate more treats.”

Bruce
Dog | Charlotte, NC

FAQs

What's it like working with you?

Fun? Chill? Dependable? HILARIOUS?? I'm obsessed with deadlines and process. But I'm also a [redacted]-year-old who still feels very much 27, for better or worse. In short, I'll get it done, do it super well, and not be uptight about it. We will be friends. If you say things like “circle back” and “boil the ocean” unironically, this is not a match.

I’ve lived in Charlotte a long time. Aren’t you that girl who wrote a blog about relationships for The Charlotte Observer in the early 2000s?

Yes. Because 25-year-olds should be giving relationship advice.

So how did you end up doing this?

I got tired of eating ramen noodles every day. It’s true. But jokes aside, if this were another era, I would absolutely still be a magazine editor/journalist/knockoff Carrie Bradshaw. But it’s not. We grow, we evolve. I feel incredibly fortunate to have turned a literature/journalism degree into a career in marketing and UX. I’m not so much a creative writer anymore; I enjoy using the analytical side of my brain to solve problems.

Where do you see yourself next?

Everyone loves this question.

Well. Once I overcame my moral objections to Ai, I was able to find a corner of it that genuinely tickles my brain. Which is good, because as we’ve previously established, I don’t like eating ramen noodles every day. (I’m currently enrolled in certification programs for Agentic Experience Design and Conversation Design.)

What are you listening to right now? Watching? Traveling?

The new Fontaines DC album is FIRE. Anything British. And I recently went to London for a random long weekend to visit a friend. I had 48 hours to myself while she was at work, and I had to double up on bandaids because I did so much walking through historic literary neighborhoods, parks, pubs, and coffee shops.

Myers-Briggs Type?

It’s not real, guys … Still pretty accurate, though. Good job, ladies.

(INFJ)

Enneagram

4w3

Blood type

O NEGATIVE, BABYYYY. Maintaining five anemic liters daily if you need me.

Still with me?

Here’s my LinkedIn. I never use it. But you can reach me there.