Resume
Ford Motor Company
Senior Content Strategist
Feb 2024 - Present
I advocate for the consumer through detailed journey creation and content mapping. I also support the team as a UX copywriter and assist with management of our in-house style guide.
❋ Led exploratory UX design cohort to deliver a customer-centric content strategy for new product pillar on FordPro.com including gap analysis, audience analysis, voice and tone guidelines, content journey mapping, and phased roadmap.❋ Defined content design framework to ensure consistency in deliverables across teams, increase efficiency and improve cross-functional communication during content creation. Blue Cross NC
Senior Content Strategist
Jan 2019 - Feb 2024
Subject matter expert for Medicare line of business. Developed educational content, promotional content, and messaging strategies for emails, direct mail, landing pages, social media, enrollment books, and video scripts.
❋ Led content strategy for award-winning redesign of Medicare online experience in 2020, resulting in a 143% increase in site visits and a 72% increase in Medicare plan comparison pages from the previous year.❋ Led content strategy and wrote scripts for award-winning suite of Medicare instructional videos. ❋ Established new content process for creation of annual enrollment books, resulting in streamlined reviews, increased messaging consistency, improved communication with legal & compliance teams, and shorter production timelines. • Healthcare Advertising Award (Gold): Medicare site redesign
• Horizon Interactive Award (Silver x3): Your Move to Medicare instructional video, promotional video and social media video series
• Blue Cross NC Spot Award: 2020, 2023 (x2)Awards + Recognitions
Additional Experience
Full details via LinkedIn or download
• Content Marketing Strategist, Credit Suisse
• Content Strategist, Wells Fargo
• Copywriter, Lowe's Home Improvement
• Editor, Carolina Bride Magazine (The Charlotte Observer)
• Associate Editor, Southpark Magazine (The Charlotte Observer)
• Freelance Copywriter, LivingSocial
• Freelance Medical Copywriter, Lakes Dermatology