This suite of videos walks viewers through the Medicare shopping journey from awareness to enrollment. Initially a request for seven standalone videos, I saw an opportunity to align the video content with four educational articles that were part of the 2020 Blue Medicare website redesign strategy. With companion videos to these articles, we were able to create an integrated, multi-channel campaign with a consistent narrative for prospects and members approaching Medicare eligibility, while also reducing production time and costs.

Role: Messaging strategy and scripts

Storyboards: George Lamontagne
Animation: Kyle Griffin